The Billion-Dollar Glow: Why Candles Are More Than Just a Trend

Candles have long been a symbol of warmth, comfort, and celebration—but did you know the global candle market is worth over $13 billion and steadily rising?

From luxury brands on department store shelves to handcrafted vessels from community-based makers, the candle industry has proven to be not only recession-resistant but creatively powerful. During the pandemic, candle sales skyrocketed as people sought peace, routine, and sensory pleasure from home.

So, why the boom?

• Wellness culture: People are building self-care rituals, and scent plays a huge role.

• Aesthetic appeal: Candles now double as décor.

• Gifting power: Gender-neutral, easy to personalize, and always appreciated.

• Sustainability: Conscious consumers are asking, “What’s in this wax?”

At Evuad Essentials, www.evuadessentials.com we believe candles are more than just scent—they’re a statement. Every vessel we handcraft carries intention, rooted in community, faith, and financial wellness. As part of a multi-billion dollar industry, we’re proud to lead with purpose, not just profit.